Seattle based, PACO Equipment supplies commercial construction equipment to commercial construction companies throughout the Pacific Northwest.
One of our professional colleagues in Seattle connected us with PACO Equipment and soon got started developing a print catalog of their inventory. The project was a non-starter with another design firm, so we picked up where they left off, refined the overall design and concept, and offered a new set of layouts to accommodate the wide variety of equipment. The key piece for this catalog was navigation and organization. We broke down each category into an easy to navigate set of tabs on the left of every spread to direct readers to equipment they want to know more about. Utilizing visually engaging photos of construction sites overplayed with PACO’s primary brand color added texture to the main category page and gave the catalog a more modern feel. Making traditionally boring subject and products more interesting through engaging graphic design is one of our specialties, and is honestly a lot of fun for us.
- Brand Alignment
- Page Layout
- Graphic Design
- Stock image selection and licensing
- Photo and Graphic Editing
- Photo and Graphic Optimization